TikTok is introducing a new feature that enables them to reduce the amount of AI-made videos appearing in their timelines. This initiative comes as the company disclosed that it currently hosts more than 1 thousand million content made with AI.
Testing and Rollout
The update is undergoing trials over the coming weeks before a global rollout. This shift coincides with a increase in AI-generated material, fueled by emerging content generation software.
AI Content on Other Platforms
Studies have shown that nearly 10% of the most rapidly expanding content creators on a competing service only show AI-generated videos. A considerable share of this content is deemed mass-produced AI material, a phrase for substandard, factory-style content that is typically absurd or surreal.
Based on user feedback that a lot of users enjoy content made with AI tools, ranging from digital art to educational videos, and we want to give people the ability to see more or less of that, according to their own preferences,” stated a spokesperson.
AI on the Platform
TikTok shared that there are currently over a billion videos on its service tagged as artificially created. Collectively, in excess of 100 mn media items are uploaded to the app daily, making AI-generated material a relatively small part of its overall inventory.
User Control Features
Members will be able to limit or boost the level of AI content they see by accessing the “manage topic” option in the application and picking the AI content topic. Further subjects that can already be controlled under the setting include news, clothing, cosmetics, and movement.
Content Labeling and Policies
The platform’s policies oblige content makers to label “realistic” AI-made content, and it bans dangerous AI impersonations of well-known individuals or critical incidents. Any realistic AI-generated clip that is not labeled can be taken down under its user guidelines.
Furthermore, the app will now attach an artificially created watermark to content made using its proprietary AI systems, or flagged by an cross-platform project for spotting artificial media. This measure is designed to help prevent users from trying to evade the labeling process.
AI Literacy Programs
The company is additionally establishing a $2 million AI literacy fund for professionals and organizations to produce educational content about responsible artificial intelligence. This program will assist non-profit groups dedicated to educating programming and robotics.
Content Safety Approach
The platform has justified its moderation strategy, during discussion over proposals to make redundant hundreds of content moderators in Britain. TikTok is expected to reduce a significant number of roles in its user protection division in the UK capital, with worker representatives and internet security professionals raising concerns that people are being substituted by machine-led review.
A trust and safety lead stated that staff-based oversight would still have a role, but automated tools can shield workers by removing the most distressing content prior to it has to be seen by staff. TikTok stated a significant reduction in shocking and graphic content reviewed by safety staff over the previous year due to the use of its AI tools.
It is vital to balance people and machines to ensure user safety,” the official commented. “We’ll have humans as part of that process, but we further consider it’s very important to limit contact with dangerous material as rapidly, which is where a lot of the machine support is making a difference operate efficiently.”
